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Carhartt - Walk in my Carhartt

Project Type

Video Campaign

Date

April 2022

This video is a celebration of motion, atmosphere, and storytelling through visual aesthetics. My goal as a director was to craft a sensory experience that immerses the audience in a unique world—whether through striking compositions, dynamic camera movements, or deliberate framing. Inspired by the interplay of light and shadow, every scene is carefully constructed to evoke emotion and intrigue. The video’s pacing balances intensity and stillness, guiding the viewer through a compelling journey.

Director & Screenwriter & Editing: Yaxin Song

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